Except they do. Americans may not be using WhatsApp, but group chat apps are popular. How many fantasy football leagues communicate via sms/mms groups? That's just a headache.
Those apps are being used by a specific subset of people for a specific purpose. How many of the people in that fantasy football chat then make it a mission to get everyone they know outside of that group to download that specific chat app and use it full time. Not many are successful.
When I go on a guy's trip with a group of friends we use whatsapp. Then after the trip is over we stop using it. In my case I delete the app altogether. You might ask, well if your friends are using the app why don't yall keep it and use that. We'll because we don't want to use multiple chat apps on a routine basis.
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