Source: https://www.wsj.com/articles/tencen...tnership-with-nintendo-in-the-u-s-11573390800
Tencent is looking for growth in the US market supposedly due to China's restrictions on video games including curfews on playtime for children:
Apparently the deal for Tencent selling Switch in China is to guarantee a few million units sold to Nintendo:
Tencent isn't interested in making Nintendo IP licensed games for the Chinese market since they already dominate it:
Nintendo has asked third party developers to make games that appeal to women:
Tencent is looking for growth in the US market supposedly due to China's restrictions on video games including curfews on playtime for children:
"What we want is to expand from China, and one target is console game players in the U.S. and Europe," said a Tencent official, who asked not to be identified. "We hope to create console games with Nintendo characters, and learn the essence of making console games from Nintendo engineers."
Apparently the deal for Tencent selling Switch in China is to guarantee a few million units sold to Nintendo:
Both companies are cautious about Nintendo business in China. Tencent officials said they didn't believe the Switch would sell in China as well as it has in the U.S. and Japan, because Chinese customers are more accustomed to playing games on smartphones and PCs.
As a part of its deal with Nintendo, Tencent promised the Kyoto-based company it could sell at least a few million units of the console in China throughout the machine's lifecycle, Tencent officials said. That is a modest goal: The Switch sold more than a million units in the U.S. during the July-September quarter alone.
Tencent isn't interested in making Nintendo IP licensed games for the Chinese market since they already dominate it:
On the software side, analysts said Chinese smartphone users might jump at the chance to play games with Nintendo characters such as Mario the plumber, if Nintendo and Tencent can work out terms for a distribution deal. Tencent officials, however, said that wasn't their focus because Tencent already dominates the Chinese market with its own games. "Nintendo games are not constructed to make people pay a lot of money," another Tencent official said.
Nintendo has asked third party developers to make games that appeal to women:
Nonetheless, Nintendo sees some potential to expand its audience. Outside developers said they were asked by Nintendo to make games for young women, such as romance games, a genre with passionate fans including in China.
"Women are becoming a driving force behind the growth of the gaming market," said Daniel Ahmad, an analyst at Niko Partners, an Asia-focused games analytics company. "Chinese developers are not only shifting to create games aimed at female players, they are also tailoring existing games to better appeal to them."
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