I'm done with ToW this week. Luckily, I got a good group of randoms and we just stuck with each other the whole time through the assignments, we had a seven game win streak or something until I quit. With that being said I'll probably never touch Squad Conquest again. It's for a few reasons:
I don't know about everyone else, but personally I don't play BF for small 8v8 gameplay. BF is about large cinematic battles. It's about 64 players running around a huge map with a bunch of vehicles and chaos. This is the complete opposite, this felt more like CoD, but not as good as CoD.
The matches are too long. If you're going for intense smaller modes then the timer needs to reflect that. Most of my matches were +10 minutes; ideally they should be around 7-8 minutes for this type of gameplay.
Personally, I didn't have a problem with this one because I had a good group of players. However, team balance is going to be a huge issue. In larger modes, when you have a weak player(s), it's not a big deal because the more players there are the less of an impact one person makes. However, in small modes like this it becomes apparent. This mode is going to be full of players running with full squads all using meta weapons. The casual players will not play this mode at all. I'm a strong player, so it doesn't bother me as much, but I can't see this mode taking off. Pretty much everyone is just going to do their assignments for it and dump it. The only players that are going to be left, like I said before are the full squad +3kd type players.