Man the misic is glorious. Also smh at Kratos screaming while falling down. Kratos does not scream.
Felt like a scream for the kid, not a scream for his own fate.
Man the misic is glorious. Also smh at Kratos screaming while falling down. Kratos does not scream.
That's awesome...Here is the new cool advertising for God of War during NBA game:
https://www.youtube.com/watch?v=jaX_2QkZqMc&feature=youtu.be
Sony started the marketing this year with an amazing job for MH world .lets see what they do for God of War.
Lol don't all European football clubs have a huge advertiser logo on their shirts instead of their club logo/name? To me that is way more intrusive and unforgivable than an ad projected on to the floor before the game even starts.Holy crap..
I'm not into sports but are no places safe from marketing anymore?
I'd storm out demanding my money back if I had paid for a ticket to an event like that and they shoved commercials in my face.
Is this a US only thing or do they do this in Europe as well? I've never seen anything like it before.
I'm looking forward to God of War though :)
https://www.fastcompany.com/4052912...-court-was-a-god-of-war-video-game-last-nightThis strange spectacle, showcased tonight during halftime of the Warriors-Spurs game, is the two-minute long "War on the Floor," a promotion for the forthcoming Sony PlayStation 4 game God of War.
"We leverage a lot of traditional marketing and media, [things like] traditional broadcast and digital [ads], but sometimes we want to do things that transcend gaming," says Asad Qizilbash, vice president of marketing for Sony PlayStation. "We want to do things that go into cultural conversations."
But Qizilbash knows that it's not enough for just the 20,000 in attendance tonight to see the show. They also have to share it far and wide–and so do people who see a longer video showing the actual in-arena experience that will drop online tomorrow
Qizilbash says PlayStation and its partners at BBH New York spent about a month working on the "War on the Floor" story, along with the technology powering the activation. And he says that project's biggest challenge was trying to tell a story about God of War in a two-minute presentation on an NBA floor–something no one who went to the game was expecting. But in the end, the video does illustrate all of God of War's most essential elements, he says: Big boss battles, beautiful environments, and a whole lot of combat.
"The measure for us is the social amplification," he says. "The conversation and engagement. The way we look at it, yeah, you could spend money on advertising [but] for us, it all starts with a great sharable piece of content. The network effect of those 20,000 people, sharing the video on their phones, tweeting it out on social, [plus the commercial on ESPN], it creates a lot of conversation and sharing, and that's the ROI we're going to measure."
Holy crap..
I'm not into sports but are no places safe from marketing anymore?
I'd storm out demanding my money back if I had paid for a ticket to an event like that and they shoved commercials in my face.
Is this a US only thing or do they do this in Europe as well? I've never seen anything like it before.
I'm looking forward to God of War though :)
Holy crap..
I'm not into sports but are no places safe from marketing anymore?
I'd storm out demanding my money back if I had paid for a ticket to an event like that and they shoved commercials in my face.
Is this a US only thing or do they do this in Europe as well? I've never seen anything like it before.
I'm looking forward to God of War though :)
Today basically since that was posted yesterday.
Oh sick, new meme.Holy crap..
I'm not into sports but are no places safe from marketing anymore?
I'd storm out demanding my money back if I had paid for a ticket to an event like that and they shoved commercials in my face.
Is this a US only thing or do they do this in Europe as well? I've never seen anything like it before.
I'm looking forward to God of War though :)
A really great way to market this game would be to tease the kidnapping/disappearance/death of the kid......something to let people know that not every scene/sequence is going to be some kind of tutorial or lesson. His ever-presence in these marketing materials only makes me less interested. "Get ready boy.....careful how you shoot those completely ineffectual arrows....try not to get yourself cornered in some standoff that I am inevitably going to have to save you from"
Lol don't all European football clubs have a huge advertiser logo on their shirts instead of their club logo/name? To me that is way more intrusive and unforgivable than an ad projected on to the floor before the game even starts.
Apparently it didn't go over well and was booed because it was projected on the court and the crowd couldn't see shit. lol
Lmao
Yeah, it is CG. A pity, I generally dislike them showing CG when their rendering engine is good enough to display most of this...It is why I often really dislike ad divisions...Show me the fucking content...Ad departments have a life of their own
The exhibition is an example of a technology called projection mapping. Produced by BBH New York, the halftime show is an exquisite artistic achievement, generated by the actual God of War game engine, and perfectly by eight DLP within the confines of the basketball court, and looking every bit like it is itself a giant video game.
Hmm I dont know lol
What's wrong with you?A really great way to market this game would be to tease the kidnapping/disappearance/death of the kid......something to let people know that not every scene/sequence is going to be some kind of tutorial or lesson. His ever-presence in these marketing materials only makes me less interested. "Get ready boy.....careful how you shoot those completely ineffectual arrows....try not to get yourself cornered in some standoff that I am inevitably going to have to save you from"
Doesn't need to be deep. Just do something to let me know that I'm not going to be running around for 20-30 hours with a twelve-year old in tow.
Doesn't need to be deep. Just do something to let me know that I'm not going to be running around for 20-30 hours with a twelve-year old in tow.
Doesn't need to be deep. Just do something to let me know that I'm not going to be running around for 20-30 hours with a twelve-year old in tow.
I'm completely baffled by the comment to be honest. Out of all the footage we've seen so far THIS is without doubt in game. Why on earth would they show those fighting scenes, from that angle, if it was CG?
The warriors are a multi-billion dollar enterprise lol.. their employee's are millionaires and they own the court. They aren't trying to break even and call it a day here, they are trying to make as much money as possible. Personally I don't mind it at all, would have been cool to see in person! And usually if there is some cheesy ass promotion during halftime, I just stand in the beer line haha.I mean, people pay en entry fee to watch this, it should be more than enough to cover the employee salary for the even and the rent of the court.
That's actually pretty badass! Seeing it live must have been amazing!
Really? Couldn't hear that on the link provided.
Holy crap..
I'm not into sports but are no places safe from marketing anymore?
I'd storm out demanding my money back if I had paid for a ticket to an event like that and they shoved commercials in my face.
Is this a US only thing or do they do this in Europe as well? I've never seen anything like it before.
I'm looking forward to God of War though :)
Lol