I'm not part of the board at THQ, but surely they don't want this to just blow over right? That'd be an AWFUL decision from a personnel perspective. They'd want to take steps to ensure this kind of bad PR doesn't happen in the future. In my opinion that involves firing people who were involved in this bad decision, but I'm part of an at will company who can make firing decisions easily. THQ may instead want to put quality processes in place that prevent these kind of things from being decided by a small group of people. Maybe they'll do both!
Listen I'm not trying to dampen the spirit of a grass roots boycott, I just think people should maintain expectations and have a bit more understanding of how the internal machinations would work.
WIth fuck ups THIS big (and even much smaller), companies generally tend to try to answer ASAP or AT THE VERY LEAST give some kind of "we are assessing the situation and will let you know in the coming days what actions we will take and how we will proceed going forward." THQ issued a half-assed non-apology apology on Twitter and have since gone radio silent, apart from an appearance of THQ's CEO in some interview that was probably scheduled before all this shit went down where this deal was hardly even brought up & where the CEO just handwaved the issue away.
What we/I want? Like, the bare minimum would be:
1) A proper acknowledgment & apology of everything. Not just that the 8chan AMA was wrong, but acknowledging & apologizing about the hurtful homophobic shit that they so gleefully supported through their own words & the disgusting loli-hentai shit they partook in and the nazi/bigot-pandering that they supported
2) Stronger condemnation of 8chan & all that it represents. None of this "but Mark was so nice" crap. Use as strong words as is suitable for a press release from a big company to use. Make it clear in no uncertain terms that they do not care to have business from their kind of people.
3) Fire/remove the people responsible. They have absolutely no place in such high positions of a company or PR/Marketing
4) Give the public a clear roadmap of what they are doing behind the scenes and how they are going to make sure that this kind of shit never happens again. Better PR department training? Background check education (since clearly these people do not understand that when a big company commits to public PR appearances, you don't just jump in without knowing who you are dealing with)? Enforcing more respectable values throughout the company and making sure that everyone in the company knows that homophobia, white supremacy, child molestation & all that is something that is not accepted within the company.
At least 2 or 3 of these could've easily been given within the first ~12 hours. The firings might take a bit longer.