Look I REALLY don't like to make these "Fire this person posts" but Starfield is literally now the most important game in Xbox history.
Marketing for it needs to be on a level we haven't seen since the 360 days.
If Starfield is just left to release like any other GamePass game, without a marketing cycle out the ass, then I'm sorry, the buck has to stop somewhere.
Starfield is TOO important for marketing to be muted on.
Starfield needs, as what I can only described as, an "Event".
It needs billboards, theatrical spots, a contest to play Starfield in SPACEwith SpaceX/Virgin Space, Bundles, Bus Ads. It needs a God of War level marketing and anything less is simply a failure.